Carson Life is a natural health and beauty holding company focused on the Hispanic market. Founder Sonia Guzman is welcoming Patty Arvielo, as a new investor, mentor, and member of the Board of Directors.

Arvielo (shown above, right) is known for founding what has become the largest Latina-owned private mortgage company in the U.S., American Funding. has received a number of awards including being ignited into the Forbes 50 Over 50 2022 list.

Guzman (shown above, left) created Carson Life to serve the unique cultural needs of Hispanics in the beauty and wellness category—and says that  Arvielo’s addition to the company is a defining moment.

“Patty is the ultimate Latina Entrepreneur role model. She is a self-made business Pioneer and I’m so inspired by her story. One of her missions is to empower other Latina entrepreneurs like me to follow their dreams. She has done an amazing job in leading the way and helping to shape a brighter future for all of us.” Guzman said. 

In 2013, Guzman founded Carson Life Inc. and introduced over 50 products for hair, beauty, health, and sports nutrition uniquely customized for the Hispanic community. Today the Company owns two brands under its umbrella, Carson Life and Eva+Avo, and you can find its products in over 9,000 retail stores in some of the biggest retails chains across the US and Puerto Rico and also online.